Packaging  refers to the preparation of a product for appropriate transportation and storage. Depending on the type of commodity, the packaging process may entail wrapping, bottling, strapping, sealing, marking, cushioning, bracing, weatherproofing, or blocking.

Fundamentally, packaging protects products from damage during storage or transportation. Additionally, different packages differentiate brand products from competitors, ensuring they are recognizable and marketable. In other words, packaging helps identify, describe and promote the product.